Faceless Brand?

interditeEven missional, our own term of choice, has become a confusing venture.  The idea of being missional is now attached to every kind of ministry in North America.  From megachurches branding their latest programs as missional to Protestant mainline churches using missional to promot a set of social justice programs, and anti-institutional types using missional to spell the end of the church, the term has become virtually meaningless.  Has missional just become another brand without any real meaning? – Prodigal Christianity (pg xxii-xxiv)

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